#wheresyahatmummy seeks to address the family aspects of melanoma awareness.
The program aims to educate young women, aged between 18 and 40 on the importance of sun protection and early detection. Central to the program is the notion of educating mothers to pass on sun smart habits to their children through appropriate examples and home based education.
Community based awareness forums are central to the programs strategy. The program also utilised extensive social media platforms to raise awareness amongst young mums as to the importance of sun protection and early detection.